San Francisco, California Apr 17, 2021 (Issuewire.com) – As WizStudio slowly builds its trust within the B2B sector, the need for professional YouTube SEO and marketing becomes apparent. According to the company’s quarterly reports, 33% of regular clients are small retail vendors, affiliate marketers, entrepreneurs, and bloggers looking to outsource optimization and marketing to save time on video production. Multiple studies suggest the growing demand for SEO and video marketing services, and their importance in video rankings and channel growth.

Asked why starting a YouTube channel for small business owners worth their time and effort, WizStudio CEO, Rob Potter, pointed at “shifting habits of how customers find products and brands during the lockdown, and even before the pandemic hit“. Since viewers are four times more likely to search for products and services on YouTube than other platforms, more businesses upload product reviews and explainer videos to YouTube. Some companies run video ads and sponsor influencers to grow their reach and sales, while others launch YouTube channels themselves. 

“At its core, video marketing is a new avenue for retail outlets, local stores, and anyone in the service industry. Tech-savvy entrepreneurs and full-time vloggers are typical “jacks of all trades” juggling video creation, editing, optimization, and marketing, in many cases successfully. Big companies keep in-house marketing teams to promote their channels but still turn to SEO agencies every once in a while for professional help. Small store owners and companies which neither can afford four-figure fees nor have time to do everything themselves are often pushed aside. And it is our mission to make sure poor optimization, low engagement rate, or no backlinks do not hinder a channel’s progress “, said Rob Potter. 

The typical process of optimizing a video at WizStudio involves keyword research, channel analysis, competitor research, and copywriting/graphic design work. Keyword research includes finding broad-match and more specific long-tail keywords relevant to the video’s context and its category using keyword tools. Channel analysis is a brief scan of the type of content the YouTuber uploads, time and frequency of uploads, the video’s average engagement rate, most popular videos, and the overall number of views and likes on the channel. Competitor research is done through the use of specific tools that show video rankings for target keywords along with YouTube Autosuggest, and filtering by niche or video category. As soon as these steps are done, the work is assigned to a copywriter to produce a final piece using available data. 

YouTube SEO services are a series of actions done after the video is optimized and uploaded to YouTube. The search engine optimization for YouTube consists of multi-platform video sharing, YouTube embed(pasting a video on other sites through a code), social media sharing (YouTube shares), and link building to YouTube video from high DA (domain authority) websites. 

More about WizStudio services at https://wiz.studio/

About WizStudio

WizStudio is full-service video marketing and YouTube SEO service for creators on a budget. Professional SEO packages for YouTube videos include keyword optimization, copywriting/graphic design, and link-building services.